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Em Rata

Kérastase Has Launched Its Luxe Hair Care Collections In Mecca

The words ‘healthy’ and ‘glossy’ will always top our list of beauty priorities. When shopping for hair care products, this goal acts as our North Star, and it means that as our hair needs change with the season, so too do the products we swap into our showers.  One brand that consistently pops up in […]
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The Power Of Parfum

The Power Of Parfum

Heighten your fragrance game with parfum for vibrant days and luminous nights.
Brought to you by Versace
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Woman with curly hair touches her chin while looking into a mirror.

Beauty TikTok Is Obsessed With The ‘Visual Weight’ Archetype 

The latest beauty trend to sweep across TikTok sees people trying to determine the “visual weight” of their face.  The trend joins the growing group of popular online archetypes that people can define themselves by. From Kibbe body types to colour seasons and enneagrams, there are never-ending ‘types’ to identity with. Like other online archetypes, your […]
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