TikTok star Becca Bloom has gone from social media unknown to the crown jewel of #RichTok – TikTok’s subculture that celebrates conspicuous wealth. But who is she, really?
Becca Bloom, whose real name is reportedly Rebecca Ma, is a 25-year-old finance professional based in Los Angeles. Raised in Atherton, California, Bloom’s origin story is one of quiet privilege. Parents in tech and real estate, a business degree from USC, and an aesthetic that straddles both influencer glam and corporate polish.
Her TikTok presence began in early 2025 and exploded seemingly overnight. With over 2.6 million followers and nearly 60 million likes in just four months, she’s not just riding the algorithm – she is the algorithm. And unlike other influencers clawing at aspirational relevance, Bloom is part of a new class of creators who aren’t pretending to be rich. She just is.
She recently shared a video to TikTok explaining who she was and why she started. “I started this TikTok account just a week ago – it literally began with a video of my cat. I had no idea people would actually want to watch me. I’m from the Bay Area, a little town called Atherton. I went to school in Los Angeles, where I studied Business Economics and minored in Law.
My fiancé and I met at a small coffee shop in Palo Alto when he first moved down from Canada – he works in tech, like most of my family. I try to give my parents as much privacy as possible, but they’re both incredibly successful entrepreneurs in tech and real estate. That said, I work just as hard to carve out my own path. Honestly, it motivates me even more. I love animals – I currently have a dog and a cat, as you’ve seen. Throughout my life, I’ve had about five dogs. Their names? Lucky, Bubbles, and the one you probably just heard – his name is Happy.
I’ve always loved fashion and shopping. I grew up doing ballet, playing tennis, and, surprisingly, I competed in Math Olympiad too,” she said.
What Is #RichTok, Anyway?
#RichTok is where TikTok meets old-school wealth and new-age performance. It’s the antithesis of #BudgetTok or “that girl” minimalism. Think unboxings of Van Cleef & Arpels jewellery, silver chopsticks used to eat dim sum, dogs with private chefs, and luxury vacations where the suite alone costs more than most people’s annual rent.
But it’s not just about the flex. RichTok operates on a delicate balance of fantasy and personality – and that’s where Becca Bloom thrives. She doesn’t just show her wealth, she “riches right.” Her content isn’t abrasive or overly curated. It’s soft-spoken, well-lit, and weirdly soothing. Her videos don’t scream luxury – they kind of whisper it which is what makes them all the more addictive.
At its best, RichTok is a digital soap opera for the economically curious. At its worst, it’s a controversial display of income inequality.
Why Everyone Loves Becca (Even If They Don’t Want To)
So what makes Becca Bloom different from every other influencer flaunting a Céline tote and a Lake Como wedding venue? Authenticity – or at least, the illusion of it.
Unlike the “office siren” girls or tradwife TikTokers trying to bottle mid-century fantasy, Bloom is strikingly modern. She doesn’t downplay her wealth or try to appear relatable. She leans in. She’s wealthy, stylish, well-educated, and – crucially – she also has a job. Her outfits, while luxurious, often include pieces you could imagine wearing to an actual workplace (even if you version is the one found at H&M).
Her tone is calm. There’s no screaming, no hyper-editing. Just the quiet tap of manicured nails on crystal glassware and the occasional soft-spoken musing on dating, lifestyle, or work. The overall effect is that of an impossibly rich friend FaceTiming you from her dressing room at Hermès.
How was Becca Bloom Raised?
“I grew up with one rule. We didn’t clap for participation,” Bloom has told her followers. “If you didn’t win, you didn’t get a congratulations – you got a debrief. We’d talk about what worked, what didn’t, and what comes next. My parents believed that over-praising participation diluted motivation. I recently came across a Harvard study that found children praised for their efforts, rather than the outcome, showed 40% higher resilience and better problem-solving skills later on. The debrief wasn’t about shame – it was about optimisation.
I was never told explicitly not to lie, but I was taught that once you lose someone’s trust, it’s gone forever. Thinking about it now, my parents never punished me for telling the truth, even when it was inconvenient. I never felt the need to lie to them. In first grade, I admitted to copying my friend’s math homework. Instead of reprimanding me, they asked, ‘Okay, but when the test comes, are you setting yourself up for failure?’ And I was. When I came to them with the truth, they didn’t yell or shame me. They just used logic. Over time, I realised that the more honest I was, the more trust and freedom I gained.”
What Becca Bloom Means for Influencer Culture
In many ways, Becca Bloom is a sign of where influencer culture is headed. Away from the “aspirational relatability” of the 2010s and toward an unapologetic embrace of wealth, power, and polish.
She doesn’t use TikTok to break into elite spaces – she was born into them. And by giving us an all-access pass to her world, she’s reshaping what digital luxury looks like. It’s no longer about pretending to afford a Birkin. It’s about having one, using it to carry your dog’s treats, and not blinking once.
She isn’t just a RichTok influencer. She’s its main character – and right now, we’re all watching.
