It’s easy to see why LoveShackFancy has garnered its cult status, with the label quickly becoming a favourite among shoppers thanks to its boho luxury and vintage aesthetic. Since its inception in 2013, many fans of the label’s dresses have often looked for modern bridal gowns from its collections – making its recent foray into bridalwear all the more fitting.
Founder Rebecca Hessel Cohen was admittedly inspired to start the LoveShackFancy journey after designing dresses for her own wedding, so coinciding with the designer’s 10th wedding anniversary the label is launching a vintage-inspired bridal collection which includes a range of styles – from long-sleeved with Edwardian collars to ethereal nightgown dresses and even mini’s.
As is to be expected, the styles feature the lace and sheer detailings which have become synonymous with the brand. Starting with this capsule, LoveShackFancy plans to introduce a small wedding collection twice a year – so it’s soon to become a go-to among brides-to-be.
The collection is available now.
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