Elie Saab’s latest scent, Elixir Love, isn’t just a perfume – it’s a science-backed mood booster. Blending traditional perfumery with neuroscience, this fragrance is designed to spark pleasure and emotion with every spritz.
As Baz Luhrmann once said, “All you need is love.” And in his wild, romantic worlds, love is always the driving force. It’s messy, powerful, and unforgettable – just like the feeling this fragrance sets out to capture. Whether you’re falling in, falling out, or just dreaming of it, Elixir Love isn’t just a scent – it’s a state of mind.
The Formula
Created by perfume duo Aurélien Guichard and Leonardo Lucheze, this is a hypnotic blend that pushes the boundaries and makes a statement. A new iteration of the original Elixir EDP from Elie Saab, Elixir Love features newly added notes of red rose and rose essence, while white neroli, blended with woody notes, jasmine and ambroxan take it into daringly irresistible territory.
“We pushed the gourmand-ambery facets, and daredan overdose of praline,” explains Guichard. “We decreased the orris facet and added an addictive red rose, rounded with a cherry accord.” Elixir Love is pitched at a free-spirited woman who is not afraid to turn heads. It’s also the type of scent you reach for when you want to head out and really feel alive. “Elixir Love is a concentrate of sensuality and femininity,” says Lucheze. “It’s a femme fatale who does not go unnoticed.”
The Inspiration
On the drawing board, the two creatives were inspired by Eastern and Western couture. “Fluid, light fabrics that are nonetheless remarkably powerful,” says Guichard. “I wanted us to re-create this breathtaking effect … while working with ingredients of Eastern origin in a universal way for this new, even more bewitching love potion.” The colour red also guided their work. “[The bottle is] captivating, blazing, carnal: a red rose with metallic facets, like a dress encrusted with embroidery and shiny precious stones,” explains Lucheze. Just like that feeling of real love after many so-so encounters, this new iteration is much more: more intoxicating, more enticing, more exhilarating. “For this intense version of Elixir Elie Saab we imagined an even richer, thicker note, an extraordinary opulence,” explains Guichard.
The Addition Of Neuroscience
But perhaps what makes this fragrance so special is its inclusion of neuroscience. Within its formula there is a secret accord that works to trigger pleasure. Called the “love accord”, this piece of science trickery is not just marketing. The result of research and development conducted by fragrance innovators Takasago, in Japan, this exclusive accord for the house of Elie Saab is designed to blur the senses and inspire feelings of pleasure by stimulating the blood flow in the brain – much like that rush of falling in love.
Love may be blind, but now – at least – it has a scent.
Elie Saab Love Elixir is available at Myer
