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All The Fashion News You Might Have Missed This May

The moments to have on your radar
Gucci Lido campaign Daisy Edgar Jones
Image: Gucci / Jim Goldberg

Autumn has officially landed, and with it, the promise of a new sartorial season, which means a fresh focus on fashion news for the month of May.

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As it turns out, kicking off the month with everyone’s favourite Met Gala red carpet was just the beginning for the style set. With Australian Fashion Week entering it’s new era, plus exciting new collaborations, brand launches and bricks and mortar moments to keep the fashionable ball rolling, there’s even more to look forward to.

Ahead, we’ve curated all the fashion news to keep on your radar this May.

Zero Meaning Launches Collection 1

Campaign imagery from Zero Meaning first collection 1. A woman wearing a hoodie shot in black and white.
Image: Pierre Toussaint

New unisex fashion brand Zero Meaning has debuted its first collection of high-quality, contemporary essentials, with an all-in bang.

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Launching with a lineup of 15 ready-to-wear garments and elevated accessories made from sustainably milled fabrics and organic, recycled materials, the pieces are designed with the modern minimalist in mind.

From cosy-yet-considered hoodies and sweats, to luxuriously thick t-shirts and casual hats, there’s a touchable element to the pieces that lends itself to an IRL experience. And lucky for us, the doors of its Bondi flagship are officially open: “We chose to launch our retail space alongside e-commerce because we believe the in-store experience is essential to who we are,” says founder, Oliver Little. “Being able to try on garments, feel the quality of the fabrics, and fully immerse yourself in the world of Zero Meaning is a fundamental part of the brand’s DNA.”

Daisy Edgar-Jones Sails Into Euro Summer With Gucci

Daisy Edgar Jones Gucci Lido campaign
Image: Gucci / Jim Goldberg

Set within photographer Jim Goldberg’s cinematic lens, Gucci’s new Lido campaign is a celebration of Euro summer in all its sun-soaked glory.

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Designed to evoke the feeling of an ocean escape, the collection features a range of garments suited for seasons spent on the coast, where breezy fabrics and fluid silhouettes offer a warm-weather take on getaway glamour.

Arrive to your designer destination in style with icons like the Softbit and GG Marmont reimagined for a seaside sartorial moment – think raffia, wicker or classic crochet – while the brand’s Flora motif is brought to life with sunset hues across a range of holiday must-haves.

Shop the new range here.

Roger Vivier Opens In Westfield

Roger Vivier Westfield Sydney boutique
Image: Supplied
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Ushering in the new season with a fresh retail offering, trompe l’oeil-style, luxury design house Roger Vivier has unveiled its breathtaking boutique takeover in Sydney’s Westfield.

Step inside the store’s arched windows – designed to transport visitors to Versailles, where guests are invited to experience the Un Été à Paris collection as a true local would.

From jewel-handled wicker bags to playful fisherman sandals and glimmering accessories worthy of a Mediterranean escape, the dreamy High Summer release is a striking ode to Summer in the French city – no ticket required.

See the collection, here.

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